MANONEGRA&Co Studio

PANISSE redefines the concept of traditional bakery, transporting its customers on a sensory journey through the Old Continent, without forgetting its deep Pereiran roots. This place offers a unique culinary experience that fuses exquisite food, quality wine and fresh bread with a cozy coffee and gelato, all in a space with a sophisticated atmosphere where time seems to stand still and every moment is lived intensely. Panisse is more than just an instant; it is a lasting aroma in the memory, it is a taste that evokes nostalgia and memories of times gone by. It is those special moments that awaken memories, moments that a smell, a taste or a musical note can revive and transform into an eternal present. Panisse is a game of times and sensations, where everything converges in the here and now, where every detail matters. Therefore, for Panisse's visual identity we developed a logo with Art Deco accents, which evokes vintage European bakery signs with a contemporary stylization. In addition to a symbol composed of simplified shapes that represent wheat as the raw material of the products and the arch as the gateway to the experience offered by Panisse. Accompanied by ornamental patterns derived from the logo and symbol, bringing a sense of luxury and craftsmanship present in every detail of its dishes.

2024

Art Direction, Branding, Packaging

Credits

Agency: NOREGULAR Co.

Creative & Art Direction, Graphic Design: Juan Castillo Perea (MANONEGRA)

Project Management: Manuela Maya
Concept of Communication, Graphic Design: Duvan Piñeros
Interior Design: SQUADRA estudio, Manuela Naranjo (MNO Design), Julio Plazas
Photography: Daniel González

Fonts in use: KOBE by VJ Type, Tahan Thin & Tahan Grotesk by Albert Zedrick