Simpliti redefines the travel experience by ensuring that its users never lose connection, no matter where the road takes them.
In a world where connectivity is key, Simpliti positions itself as a reliable ally for travelers looking to stay connected anywhere in the world. Through its eSIM technology, Simpliti removes the barriers to international connectivity, offering immediate access to mobile data without the need for a physical SIM and avoiding the high costs associated with international roaming.
Therefore Simpliti, under the brand's central slogan, “We Simply Connect”, perfectly sums up the company's purpose: to make the connectivity experience easy and accessible, reflected in a fresh, clean and futuristic visual identity.
We developed the branding for Simpliti seeking to position the brand as a leader in the mobile connectivity revolution, using a visual identity that highlights simplicity, accessibility and the digital future. The integration of 3D compositions and the representation of the eSIM as a bridge to new destinations create a visual narrative that connects emotionally with the user and conveys the message that Simpliti makes global connectivity easier and faster than ever before.
Simpliti's visual identity is built on principles of clarity and simplicity, with a minimalist, transparent design and a fresh and soft color palette, as well as the use of subtle gradients and a logotype built from a custom, modern, clean-lined san serif typography that reinforces the idea of a clear and efficient communication system.
As distinctive elements of the brand, we developed 3D compositions of small three-dimensional worlds that combine iconic elements from different parts of the world and convey the idea that Simpliti connects users in an instant and accessible way.
Finally, the eSIM, the brand's core product, is represented as a central 3D element that functions as a “window” to the world, reinforcing the idea that, with Simpliti, the world is literally at your fingertips.
