SANNA | Pilates Spa
Finding balance through movement.
SANNA is a visual identity project for a Pilates studio built around the connection between body, mind, and movement. A brand that invites people to embrace mindful movement, inner balance, and a deeper connection with themselves.
The identity combines a minimalist, contemporary aesthetic with geometric shapes inspired by the movements of Pilates exercises and the forms of the machines used in practice. These shapes translate the physicality and fluidity of movement into a distinctive visual language, creating a connection between the brand's graphic elements and the discipline itself.
A carefully curated color palette balances the calmness of neutral tones with the energy of a vibrant yellow, while distinctive typography reinforces the brand's modern and sophisticated character. Together, these elements convey harmony, precision, and vitality, shaping a cohesive and recognizable identity.
Credits:
Creative & Art Direction: Juan Castillo (MANONEGRA &Co).
Project Management: Manuela V. MAya (MANONEGRA &Co).
