MANONEGRA&Co Studio

Paraíso Munchies Club is an enchanting world that transcends the conventional definition of a mere bakery; it is a magical corner of delight where every bite is a transformative experience, infusing life with boundless joy and wonder. The heart and soul of this project lie in the belief that Paraíso is a real “little piece of heaven” on earth, where an exquisite blend of revelry, sweetness, and ingenuity converge to orchestrate an unforgettable odyssey for our cherished patrons. The Paraíso logo, meticulously designed and crafted, is a testament to the brand’s artistry. It boasts a vivacious and sinuous typography that flawlessly intertwines with the bakery’s theme, while an endearing and charismatic character that represents the “Club”, imparts a playful and distinctive personality that sets the brand apart. The brand’s visual universe introduces a captivating array of abstract shapes that ingeniously cultivate a playfully spirited atmosphere. The carefully chosen color palette is a symphony of pastel hues, including enchanting lilac, soft cotton candy pink, and delicate pastel yellow. These colors collectively evoke the sensation of basking in an earthly paradise, where delight knows no bounds. To accentuate the brand’s character and spirit, we employ catchy phrases that mirror the very essence of Paraíso. Phrases such as “Say Cheese,” “Too Munch,” “Eat Happy,” “So Chill,” “So Sweet,” and “Just Bite It” reverberate as the echoes of the unique Paraíso experience. These enchanting expressions not only draw in new patrons but also etch a sweet and enduring memory in their hearts.

2023

Graphic Design, Illustration, Branding