Branding for a new format of the restaurant Helena Adentro, Helena In The City, a cool place of food on the go in the city of Armenia, with a simple and fun menu and an artisanal production process that takes from the earth the inputs of each dish and drink. Along with Azahar Coffee and a coworking space that gives the flavor of Helena to every moment of the day. Helena in The City is the perfect blend of urban culture and slow life brought to the customer through witty phrases, illustrations, posters and a lettering system with vibrant colors, in contrast to a simple packaging system printed in one ink and intervened with an endless pack of stickers.
2022
Branding, Packaging, Illustration
